BW: Integreat App Ulm as support for international employees

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How the Integreat app makes it easier for international employees to get started

Companies recruiting international professionals today face a crucial question: How can they ensure that these individuals not only arrive, but also quickly settle in, feel comfortable, and stay long-term? In Ulm, the Integreat app provides a simple yet effective answer.

The application is designed as a digital orientation tool for people who are new to the city – especially immigrants from third countries, but also for all new residents. And this is precisely where its strategic value for companies lies: it not only relieves the burden on new employees themselves, but also on human resources departments.

Three formats, one goal

The Integreat app's strength also lies in its flexibility. It's available not only as a mobile application, but also as a website and as a traditional brochure in PDF format. A particularly practical feature: all content can be used offline – a clear advantage for people who don't yet have a stable internet connection.

Local, understandable, multilingual

A key quality feature is its local adaptability. Content is specifically maintained for Ulm and includes concrete contact points such as associations, initiatives, or advisory services. This is complemented by an interactive map and a search function, which significantly simplifies access to relevant information.

At the same time, the app focuses on multilingualism: Professional AI-powered translations ensure that information is accessible in different languages ​​– a crucial factor for true integration. An integrated text simplification function also ensures that content remains easy to understand.

Networked and proven

The Integreat app is not an isolated project, but part of a network of over 100 municipalities. This widespread use demonstrates that the concept works – and is continuously being developed further. Co-financed by the European Union.

A clear added value for employers

This offers a concrete advantage for companies in Ulm: they can provide international employees with a tool that offers them security and independence in their new environment. This not only strengthens job satisfaction but also their connection to the company.

In conclusion, the Integreat app is far more than an information platform. It's a digital companion for new beginnings – and a strong signal that integration is being actively shaped in Ulm. For companies with an international mindset, it's therefore an indispensable tool.

The app has been available for download in the app stores since April 1, 2026.

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