For founders from the region – and everyone who wants to become one!
Come along, find out more and network with like-minded people and experts.
Your registration
Your 2026 launch date is set! On May 9th, Cafe Jam will once again offer inspiration, networking opportunities, and initial information for your successful business! Register now at Your start in 2026 and receives all the latest information about the program.
The concept
In the heart of Ulm, various regional stakeholders are ready to advise you on all aspects of starting a business: Digitalization Center, TFU, StartupSÜD, StarterCenter of the Ulm Chamber of Industry and Commerce, Sparkasse Ulm, THU Startup Center, City of Ulm and Stadtentwicklungsverband Ulm/Neu-Ulm as well as Volksbank Ulm-Biberach eG. They will support you with valuable tips and answers to your questions. Exciting presentations and the founders' BBQ will round off the day.
The schedule
11.00 a.m. – Open Doors & Snacks
11:30 Founder's Story – The Sweet Road to the Top
Vision, system and solid planning for the bakery of tomorrow.
Stefanie and Julian Bengelmann from Cafe Bengelmann | Bakery | Pastry Shop | Confectionery report on chocolate USPs, investments and their expansion.
11:50 How-to: Business plan
The navigation system from idea to implementation
The business plan is not only a prerequisite for financing, but also your compass from start-up to sustainable self-employment.
12:00 Financing for founders - how it works
Documents, loans, decisions – simply explained
How do you get funding for your idea? What banks are really interested in, what documents you need, and which funding programs can help. How to make a convincing pitch!
12:10 Founding with a tailwind: The StartupSÜD ecosystem
From idea to startup – we'll guide you.
StartupSÜD combines the entrepreneurial power of seven universities and empowers you with knowledge, coaching, community, and infrastructure. This way, you'll find the support you need to move your startup forward.
12:20 Start-up BW Pre-Seed
It's easier with money.
Information about Start-up BW Pre-Seed
12:30 Location as the basis for your success
Criteria for successful site selection
Depending on the business idea, criteria such as infrastructure, public transport, and existing networks need to be evaluated differently. The property exchange offers potential properties free of charge.
12:40 Marketing on a small budget
Creating visibility, even without a large budget
Marketing tips for startups
12:50 Founding with a System
Guide to formalities, taxes, insurance
Get your startup project on track: Reach your goal with a suitable business plan and good information about insurance, formalities, taxes and funding.
13:00 Nothing is as it was yesterday.
How are you changing your business in these times?
The coming years will remain challenging. For SMEs, increasing efficiency, digitalization, and skills development are top priorities. We support you in mastering structural change.n.
13:10 Founder's Story – Stay cool!
When the enjoyment of ice cream becomes the founding idea.
Henrike Weihs from Lieblingseis reports how favorite flavors became a favorite brand and a founding and expansion story.
Open End & Ice Cream